Park City Vacation Rental Statistics: January 2025

In the high-stakes world of vacation rentals, where reputation and conditions can make or break a season, Park City’s January 2025 vacation rental performance emerged as a testament to resilience amidst unprecedented challenges.

📅 Date Range

• 1/1/2025 – 1/31/2025 vs 1/1/2024 – 1/31/2024

Overview

January 2025 presented a complex landscape for Park City’s vacation rental market, marked by significant external challenges that tested the industry’s adaptability. The ongoing Park City Ski Patrol strike, which garnered national media attention from outlets like CNN, the New York Times, and the Wall Street Journal, created substantial negative publicity for Vail Resorts. Compounded by a 30-year low snowpack that severely limited skiable terrain, the early part of the month experienced a noticeable slowdown in reservations. The Sundance Film Festival provided a partial counterbalance, though discussions about the festival’s potential relocation to Boulder or Cincinnati added another layer of uncertainty to the local tourism ecosystem.

Occupancy

The challenging conditions led to a decline in occupancy rates, dropping from 49.80% in January 2024 to 48.40% in January 2025, representing a 2.81% year-over-year decrease as travelers responded to the limited ski conditions and ongoing labor dispute.

• 2025: 48.40%
• 2024: 49.80%
• Decrease: ⬇️ 2.81%

Park City Occupancy January 2025 vs January 2024.

💲 ADR

Average Daily Rate (ADR) showed remarkable resilience, increasing slightly from $669 in 2024 to $661 in 2025, a modest 1.20% decrease that reflected property managers’ strategic pricing approaches during a challenging period.

• 2025: $661
• 2024: $669
• Decrease: ⬇️ 1.20%

Park City ADR January 2025 vs January 2024.

+💲 RevPAR

The combined impact of slightly reduced occupancy and ADR resulted in the decline of the Revenue per Available Room (RevPAR) from $333 in 2024 to $320 in 2025, a 3.90% year-over-year decrease that highlighted the market’s sensitivity to external disruptions.

• 2025: $320
• 2024: $333
• Decrease: ⬇️ 3.90%

Park City RevPAR January 2025 vs January 2024.

Conclusion

The January 2025 performance metrics underscore the vacation rental market’s vulnerability to external factors beyond property managers’ immediate control. The ski patrol strike, limited snowpack, and uncertainty surrounding the Sundance Film Festival created a perfect storm of challenges for Park City’s tourism ecosystem. Despite these significant headwinds, property managers demonstrated strategic adaptability in their pricing and marketing approaches, working to minimize revenue impacts while navigating these extraordinary circumstances. This experience highlights the critical importance of flexible revenue management strategies that can respond effectively to unexpected market disruptions.

Compare this to the December 2024 vacation rental statistics.

Park City Property Management

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Dataset

The data set is based on 61 property managers with 3,200 properties with 0, 1, 2, 3, and 4 bedrooms. The report covers key neighborhoods such as Bear Hollow, Canyons Village, Deer Valley, Jordanelle, Kimball Junction, Old Town, Prospector, and Thaynes Canyon, providing insights into occupancy rates, average daily rates, and revenue per available room within these regions.

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